Our Services

Qualitative Research Methods

Exploring Human Behaviors
Through Meaningful Insights

Focus Groups

Guided group discussions to uncover attitudes, perceptions, and deeper consumer insights.

In-Depth Interviews (IDIs)

One-on-one conversations that reveal individual motivations and nuanced opinions.

In-Home Visits

Observations of participants in their environment to understand real-life behavior and contexts.

Diaries

Longitudinal logs capturing participants’ daily experiences, emotions, and usage patterns.

Ethnography

Immersive research capturing cultural and behavioral insights in participants’ natural environments.

User Testing

Hands-on evaluation of product or site usability to optimize user experience and increase efficiency.

Quantitative Research Methods

Capturing Measurable Data for Smarter Decisions

Surveys

Structured questionnaires that gather statistically significant data at scale efficiently.

Hall Tests

In-person testing sessions conducted in controlled settings to capture unbiased responses.

taste test
Taste Tests

Sensory evaluations to assess consumer preferences and product reactions across markets.

Product Placements

Real-product exposure scenarios to observe natural reactions or usage behaviors.

Audits

In-store or on-site evaluations to assess compliance or execution of merchandising/branding.

Mystery Shopping

Anonymous evaluations of overall service experience, standards, and compliance measures.

Logistical Management

Managing Research Logistics
with Seamless Precision

Logistical Management

Coordination of product movement and handling for complex, multi-market research operations.

testimonials

What People Say About Us

“We know a diverse workforce and an inclusive culture matters to our clients. Through philanthropy and employee volunteerism, we support the diverse communities where our employees live.”
Oliver Simson
client of company
"I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment."
Mary Grey
client of company
"I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment."
Samanta Fox
client of company